Greg Henry

CEO & PARTNER

Greg started Third & Arch with a simple idea: AEC firms deserve a branding and marketing partner that actually understands their industry. He leads the agency’s strategy, growth, and direction, working closely with firm leaders to connect where they are with where they want to go. Want to talk brand at ElevateAEC? Grab time with Greg during the conference or before the Gala.

Jeremiah McCarter

DIRECTOR OF BRAND & PARTNERSHIPS

Jeremiah plays a central role in shaping Third & Arch’s position as a leading branding and digital partner for AEC firms across North America. Drawing on years of experience in sales, marketing, and AEC-focused advisory work, he partners with firm leaders and marketing teams to sharpen their story and guide them through brand, website, and content transformations. Book time with him before the conference wraps.

Cordelia Newbury

SENIOR STRATEGIST

Cordelia leads brand strategy at Third & Arch, turning deep research and client intake into positioning, messaging, and stories that hold up in the real world. She partners closely with AEC firm leaders to uncover what truly defines them and translate it into a clear, aligned path forward. Her background is in architecture and design build, with early projects in prefab, solar-powered homes, and AEC business technology, giving her a rare fluency in both the built environment and the brands that represent it. Catch her at the gala, or grab time with her beforehand.

ElevateAEC After Party & Photo Booth

Gala After Party Presenting Sponsor. Thursday, October 1, 9:45pm, following the Awards Gala, with Mountain Country Band playing live. Grab a photo, grab a drink, and celebrate with us.

Win a Free Brand Audit

Enter to win by filling out the form below. Open to conference attendees only. Winner announced after the event.