As an expert construction project management firm, Fletcher Consulting built its business through relationships, referrals, and consistently successful projects. While the firm's reputation continued to grow, its previous website no longer reflected the high caliber of work being delivered. Prospective clients arriving from referrals had been met with a website that wasn't optimized to communicate the full scope of Fletcher's expertise, project portfolio, and market position within the AEC industry.
The Ask.
Fletcher Consulting had built a strong reputation through relationships, referrals, and consistently successful projects. Alongside their growth, their website was ready for its next chapter. The firm needed a modern web design that would showcase the full breadth of its expertise, highlight its growing project portfolio, and reinforce its position as a trusted construction project manager in a competitive Washington, D.C. market.
The Answer.
We partnered with Fletcher Consulting to design a new website that functions as more than an online brochure. Through discovery, competitive research, content strategy, and custom web design, we developed an interactive experience centered on credibility, clarity, and trust. Backed by a refreshed brand style guide, the new website tells a more complete story about the firm, showcases its project leadership across multiple sectors, and provides prospective clients with compelling proof of Fletcher’s capabilities before an initial conversation ever takes place.
The Goods.
- Discovery Workshops
- Refreshed Style Guide
- Website Content Strategy
- Information Architecture
- Website Design
- WordPress Web Development
The Strategy
Lead With Trust, Not Credentials
Instead of focusing solely on construction project management services, we built our strategy around the reason clients hire Fletcher in the first place: trust. The new website would showcase the firm's experience through project stories, clarify its role as a strategic advisor, and create an interactive experience to validate the confidence clients already felt.
Expand Perception Beyond Commercial Interiors
The existing website represented a narrow view of Fletcher's capabilities. The redesigned UX highlights the firm's work across higher education, multifamily, commercial, and institutional projects, helping visitors understand the breadth of expertise Fletcher brings to every engagement. The goal was to tell a more complete story about who the firm is and the value it provides.
Visual Identity
The new website interface design balances professionalism with approachability. Clean layouts, thoughtful typography, strong photography, and intuitive navigation create an experience that feels modern and elegant without becoming overly corporate. Every design decision was made to support credibility, improve usability, and keep the focus on Fletcher's expertise.
Identity Built on Substance
As part of a refreshed visual identity, every mark, pattern, and color choice was developed to reflect Fletcher's role as a strategic partner, not just a contractor. The result is a visual system that signals expertise before a single word is read, giving the firm a presence that matches the caliber of its work.
A System Designed for Trust and Recognition
From presentation materials to proposals, signage, and marketing assets, the updated visual identity balances sophistication with clarity, creating a cohesive brand experience that feels established, polished, and forward-thinking across both print and digital applications.
Web Design & Development
Through discovery, research, content strategy, and custom design, the site tells a more complete story of the construction management firm, highlights leadership across sectors, and provides prospective clients with clear proof of expertise before the first conversation. Built on a scalable, modular content management system with strategic messaging, the platform is designed for accessibility, responsiveness, and search visibility, giving Fletcher the flexibility to continuously evolve its content and improve its new website over time.
Messaging With a Mission
Every page was built around a clear narrative: Fletcher isn't just managing projects, it's protecting outcomes. Messaging, imagery, and layout work together to walk prospective clients through the firm's process and results, so credibility is established well before the first meeting.
A Flexible Platform Built for Growth
The new website combines strategic messaging, a scalable content structure, and a modular design system that can evolve alongside the business. Built with accessibility, responsiveness, and search visibility in mind, the platform gives Fletcher the tools to continuously add new projects, update content, and strengthen its online presence over time.
Transform Projects Into Proof
For a relationship-driven business, project work is more than a gallery of completed spaces. It is evidence of expertise. We designed a flexible portfolio experience that allows Fletcher to showcase projects in greater depth, helping prospective clients understand the challenges, opportunities, and outcomes behind each engagement. The result is a portfolio that builds trust rather than simply displaying work.
The Result.
