Arium AE is a multidisciplinary architecture and engineering firm offering integrated design services across the Mid-Atlantic region. Their in-house team of architects, engineers, and interior designers collaborate to deliver spaces that perform as beautifully as they look.
The Ask.
Arium AE’s website no longer reflected the sophistication or integration of their multidisciplinary practice. The outdated design and cumbersome backend made it difficult for the team to maintain content, and it failed to clearly communicate the value of Arium’s combined architecture, engineering, and interiors model.
The Answer.
We created a modern, easy-to-manage digital presence that elevates their brand, showcases their portfolio, and makes their integrated approach immediately clear to prospective clients.
The Goods.
- Research & Discovery
- Digital Strategy
- Website Design
- Website Development
Discovery & Research
We began with an audit of the existing site. Then we embarked upon stakeholder workshops, client interviews, and a competitive review. These conversations confirmed that prospective clients wanted to quickly see project examples and team credentials. At the same time, Arium’s marketing team needed a backend system that would allow them to keep the site fresh and aligned with their business development efforts.
Key Insights
Clients see Arium’s integrated architecture and engineering model as a true differentiator. They also rely heavily on portfolios and bios to build trust when choosing a partner. The previous site failed to highlight these proof points clearly, and its clunky backend made it nearly impossible for the team to manage content effectively.
Project Goals
The new site needed to deliver a modern design, empower staff with an intuitive content management system, and position the project portfolio as the centerpiece. It also had to make Arium’s integrated approach obvious and compelling, setting them apart in a competitive market.
Visualizing Their Integrated Model
We reimagined how Arium explains its combined architecture, engineering, and interiors services. Instead of dense text, we used clear messaging and streamlined visuals to show how these disciplines work together under one roof. This made it easier for prospective clients to quickly grasp Arium’s unique value and engage with the story.
Storytelling Through Projects
We designed the portfolio as the heart of the site. Detailed case study pages highlight both visuals and technical expertise, while a filterable system allows visitors to easily sort by project type.
Showcasing Culture and Values
The new About page brings Arium’s culture to life. Photography and narrative content highlight the people behind the work, their collaborative environment, and the firm’s values, giving prospective clients and recruits a clear sense of who Arium is.
Flexible and Easy to Manage
We built the site on WordPress with a modular content system. This allows the marketing team to add new projects, edit content, and publish news without outside help.
The Impact
Since launch, Arium AE’s website has become a true extension of its brand. Prospective clients can quickly validate the firm’s expertise and now easily understand the benefit of its integrated model. Meanwhile, the marketing team has the tools they need to manage content efficiently and keep the site aligned with ongoing growth.
The Result.
