For more than 14 years, Fletcher Consulting built its business through relationships, referrals, and consistently successful projects. While the firm's reputation continued to grow, its website no longer reflected the caliber of work being delivered. Prospective clients arriving from referrals were met with an outdated experience that failed to communicate the full scope of Fletcher's expertise, project portfolio, and market position.
The Ask.
Fletcher Consulting had built a strong reputation through relationships, referrals, and consistently successful projects. However, their website no longer reflected the caliber of work they were delivering. The firm needed a modern digital presence that would showcase the full breadth of its expertise, highlight its growing project portfolio, and reinforce its position as a trusted owner’s representative in a competitive Washington, D.C. market.
The Answer.
We partnered with Fletcher Consulting to create a website that functions as more than an online brochure. Through discovery, competitive research, content strategy, and custom web design, we developed a digital experience centered on credibility, clarity, and trust. The new site tells a more complete story about the firm, showcases its project leadership across multiple sectors, and provides prospective clients with compelling proof of Fletcher’s capabilities before the first conversation ever takes place.
The Goods.
- Discovery Workshops
- Website Content Strategy
- Information Architecture
- Website Design
- WordPress Development
The Strategy
Lead With Trust, Not Credentials
Instead of focusing solely on services, we built the strategy around the reason clients hire Fletcher in the first place: trust. The new website would showcase the firm's experience through project stories, clarify its role as a strategic advisor, and create a digital experience that reinforced the confidence clients already felt when working with the team.
Expand Perception Beyond Commercial Interiors
The existing website reinforced a narrow view of Fletcher's capabilities. The redesigned experience highlights the firm's work across higher education, multifamily, commercial, and institutional projects, helping visitors understand the breadth of expertise Fletcher brings to every engagement. The goal was to tell a more complete story about who the firm is and the value it provides.
Visual Identity
The visual direction balances professionalism with approachability. Clean layouts, thoughtful typography, strong photography, and intuitive navigation create an experience that feels modern and sophisticated without becoming overly corporate. Every design decision was made to support credibility, improve usability, and keep the focus on Fletcher's expertise.
A System Designed for Trust and Recognition
Presentation materials to proposals, signage, and marketing assets, the visual system balances sophistication with clarity, creating a cohesive brand experience that feels established, polished, and forward-thinking across both print and digital applications.
Website Design & Development
Through discovery, research, content strategy, and custom design, the site tells a more complete story of the firm, highlights leadership across sectors, and provides prospective clients with clear proof of expertise before the first conversation. Built on a scalable, modular system with strategic messaging, the platform is designed for accessibility, responsiveness, and search visibility, giving Fletcher the flexibility to continuously evolve its content and strengthen its digital presence over time.
A Flexible Platform Built for Growth
The new website combines strategic messaging, a scalable content structure, and a modular design system that can evolve alongside the business. Built with accessibility, responsiveness, and search visibility in mind, the platform gives Fletcher the tools to continuously add new projects, update content, and strengthen its digital presence over time.
Transform Projects Into Proof
For a relationship-driven business, project work is more than a gallery of completed spaces. It is evidence of expertise. We designed a flexible portfolio experience that allows Fletcher to showcase projects in greater depth, helping prospective clients understand the challenges, opportunities, and outcomes behind each engagement. The result is a portfolio that builds trust rather than simply displaying work.
The Result.
