The Ask.
CosciaMoos sought our expertise to address the challenges they were facing with managing their site content efficiently, while also ensuring that the website’s user interface was intuitive, visually appealing, and easy for their diverse audience to navigate.
The Answer.
We worked with CosciaMoos to create a more seamless and streamlined digital experience for both their internal team and external visitors, improving both the technical infrastructure and user interface design of their new website.
The Goods.
- Technical Audit
- UX Design
- WordPress Development
Specialist or Generalist?
Bernardon has designed just about any type of building you can think of. While one team works on an outpatient care center, another is designing a multi-family apartment complex and another is designing a new fulfillment center. To position themselves as experts, they started working in defined market groups. But how do you explain that to the world?
Experience and Expertise
Our research found that past work samples and the experience of the immediate project team were just as important to clients as the actual specialization of the firm. Finding ways to showcase those on the website would be as effective as siloing each arm of the firm.
People Matter Most
Our survey of past clients also revealed how important a personal relationship is in this line of work. Past clients overwhelmingly think of Bernardon’s people when they hear the name, not the firm as a whole. That personal touch, coupled with a true range of deep experience, served as the jumping off point for how we approached the brand’s new position.
Crafting a Brand Story
With interviews, surveys and competitive analysis under our belt, we set out to craft a story that would show exactly how Bernardon could stand out.
Refreshing a Known Identity
We saw in research that a full redesign of the Bernardon brand wouldn’t be prudent; there was too much local affinity, and even though they are poised to scale nationally, the firm is still doing most of its work in the Delaware River Valley. We wanted to bring the neighborly feel to life in a way that still felt sophisticated, modern, and design conscious.
Giving Market Expertise an Identity
Lorem ipsum dolor sit amet consectetur. Lectus eleifend ut augue leo amet. Ipsum ac non elementum eu id lorem urna. Lectus aliquam massa tempus id blandit. Egestas id non congue at. Eget donec enim ornare praesent amet. Viverra nullam nulla nulla et nulla sit curabitur.
Five Distinct Audiences, One Website
With new positioning in place to connect all the market groups to a central point of view, we turned to the website to accomplish something similar; showing the depth of expertise for each group, without overcomplicating the experience.
Targeted Storytelling, Tailored Results
We used key parent pages to tell the brand story and to focus on what makes Bernardon unique — and how the specialized market group approach benefited clients who wanted to best design results. We could then funnel users directly to case studies, thought leadership and team info for the market group that was most relevant to them.
The Result.
